Interactive Management’s approach to integration goes beyond simply meeting a need for added functionality and game selection. Our approach is developed and backed by years of industry experience. We see a world where land based and online gaming operators are seamlessly integrated and are best able to combine their best experiences. The objective is not a race to get all the pieces, but rather what pieces do you need and how do they fit to create a comprehensive gaming solution that when matched with your brand, completely dominates your strategic market position.

Barriers to entry, whether it is capital and regulatory access of the terrestrial sector or the technical, payments and player trust online on the land based side have always been high due to capital and regulatory considerations, while barriers for success on the online side have been high due to the cutting edge nature of the knowhow. Most gaming companies have defined themselves up to this point as either land-based or online. While most gaming companies are now acquiring resources in both, the focus is on quickly ramping up capabilities. Yet, focusing on developing the existing capabilities of the other half is merely playing a catch up.

Whether it is in the luxury VIP junket rooms of Asia, the privacy of their condo or on their smart phone as they are waiting for their flight, players now understand gaming as a single seamless experience. Interactive Management provides full gaming ‘Intelligent Integration’ of online and live solutions to drive innovation, to help you better deliver player experiences and value.

We are a strategic and implementation consultancy, if you want answers one how to maximize the benefits of land-based and online integration, contact us directly.